Hervé Léger Targets A Young Customer With Hervé by Hervé Léger Diffusion Line

Famed for its bandage dress, Authentic Brands-owned Hervé Léger under the creative direction of Christian Juul Nielsen has introduced a sporty diffusion line called Hervé by Hervé Leger. Comprising of hoodies, bodysuits, dresses, and sweatpants, the assortment is meant to introduce the label to a young customer.

In press about the release, Juul Nielsen stated, “Our clients have the widest [age] range. The idea for me was how can we reach out to this younger generation and make something that’s a little more approachable, both budget and style-wise and aimed at a younger girl?”

Priced from $136-$265, the collection is now available on Hervé Léger’s online store, Resorts World Las Vegas boutique, Neiman Marcus and Rent the Runway.

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